The opening game of the NFL season delivered Thursday’s ratings crown to NBC, even if its numbers were down a good bit from last season’s opener.
NBC averaged a 7.5 rating/12 share in primetime (those numbers may change some because of the live broadcast), easily beating the 4.2/7 for second-place CBS. FOX took third with a 3.3/6, edging ABC’s 3.2/6. The CW trailed at 1.5/2.
The Peacock also dominated among adults 18-49 with a 4.7 rating. FOX took second in the demographic with a 2.4. CBS, 1.8, came in third, followed by ABC, 1.2, and The CW, 1.0.
NBC’s NFL coverage (which started at 7 p.m. to accommodate the Republican National Convention) drew an 8.3/14 at 8 p.m. Big Brother 10, 4.2/7, put CBS in second. FOX’s Kitchen Nightmares, 3.1/5, beat out ABC’s Ugly Betty rerun for third. A repeat of the 90210 premiere on The CW earned a 1.5/2.
The NFL game between the New York Giants and Washington improved to 8.9/14 at 9 p.m., a couple points below last year’s opening game. CBS stayed in second with CSI, 5.0/8. Kitchen Nightmares improved to 3.5/5, keeping FOX ahead of a Grey’s Anatomy encore, 3.0.5, on ABC. The CW held steady with the second hour of 90210.
NBC held the lead at 10 p.m., scoring a 5.2/8 with John McCain’s acceptance speech at the Republican convention. ABC was second in households at 3.6/6, but CBS, 3.4/6, had a few more viewers.
Ratings information is taken from fast national data, which includes live and same-day DVR viewing. All numbers are preliminary and subject to change, especially in the case of live telecasts.