For the creator/executive producer of “The Game,” desperate times call for desperate measures, even if it means pitching an idea that seems counterintuitive.
Mara Brock Akil is expected to pitch that The CW’s half-hour comedy “The Game” — which is expected to get dropped at the end of the season — transform into an hourlong dramedy, according to The Hollywood Reporter.
Now, this is an odd idea: extend the run time of a show that’s pulling in low numbers in its Friday night time slot. How does more of a bad thing make it better? Also, will a genre change lose what little audience it already has?
It’s a head-scratcher for sure.
In “The Game’s” defense, the show already mixes drama in with its comedy and is geared towards The CW’s target demo of young women. The show revolves around the wives and girlfriends of pro football stars and how they deal with that crazy world.
Also, The CW’s love of hourlong dramas is well known. The remaining two sitcoms — “The Game” and “Everybody Hates Chris” — were relegated to the low-rated Friday nights, and “America’s Next Top Model” is the only reality show with any lasting success on the network. (Anybody remember “13: Fear Is Real,” “Farmer Wants a Wife” and “Crowned: The Mother of All Pageants”?)
In addition, keeping “The Game” on, in whatever form, will at least keep a little color on The CW’s predominantly white landscape.
All this reasons aside, however, we just don’t see how it’d work. Sorry, “The Game,” but perhaps it’s more dignified to go gentle into that good night.
What do you think about “The Game” as an hourlong series? What do you think about The CW’s programming strategy in general?