Today's cuppa: PG Tips tea

18006_IMG_7272_m This week, I put out a syndicated feature story on what keeps "Dirty Jobs" star Mike Rowe busy when he's not violating farm animals — for more on that, click here — or crawling into sewers.

He's on a mission to restore the respect and dignity to traditional work, so that one day in the future, welders, pipefitters, carpenters, pig farmers and heavy-machine operators can become the lead characters of glossy primetime network dramas, just like lawyers, doctors, cops, forensic investigators and spoiled rich teens.

Rowe is also the cover boy for this month's Outside Magazine — click here to look at that — proving that May is the Month of MikeRoweWorks.com.

Enjoy (and then get back to work, fer cripes' sake):

Mike Rowe pitches jobs, ‘Dirty’ and

otherwise

 

By Kate O’Hare

�Zap2it

 

If you go to www.mikeroweWORKS.com,

you’re going to see “Dirty Jobs” host Mike Rowe, but he’s not going to be

talking about exploding toilets, chasing pigs or the intricacies of animal

husbandry.

He’s going to

be talking about old-fashioned work, the kind you do with both your brain and

your hands. The jobs may be dirty, but here, the dirt isn’t the point; it’s the

dignity of the job.

With billions

of dollars set to be poured into rebuilding America's infrastructure, new jobs

will exist, but will unemployed sales consultants, computer programmers, middle

managers and liberal-arts grads be able to fill them?

“You really

think the 3 million jobs that our leaders are going to pull out of thin air are

going to require a degree in music appreciation?” Rowe says. “It’s not going to

happen. They don’t need philosophers and English majors right now; we need

people that can build stuff.”

But first, a

little background.

In “Dirty

Jobs,” airing Thursdays on Discovery Channel, Rowe travels the nation in search

of people who do the often tough, unpleasant and downright icky jobs that keep

civilization running smoothly.

As both an

on-site apprentice and TV explainer, Rowe also works very hard. But this wasn’t

what he wanted. His plan had been to avoid ideas that might become a big hit

and work only enough to keep the coffers filled.

Then Rowe came

up with the concept that became “Dirty Jobs,” which recently celebrated its

200th grimy occupation.

“It got away

from me,” Rowe says. “I’ve worked every day for the last five years in a

frickin’ sewer.'”

Along the way,

Rowe learned a lot about the hard work he’d been avoiding and about the vital,

important and often lucrative jobs that were increasingly overlooked by career

counselors in favor of higher education and jobs that didn’t require physical

labor.

Then he gave a

speech at Grainger Industrial Supply in Chicago, a Fortune 500 company with

$6.4 billion in sales in 2007.

“I spoke to

their employees,” he recalls, “about the changing definition of a good job and

my perception of how hard work was essentially under siege, that the

traditional notions of manual labor had taken it in the neck.

“I talked about

my granddad and the fact that he was this eighth-grade dropout who eventually

became a carpenter and electrician, a steamfitter and a pipe fitter, built the

house I was born in without a blueprint.

“I said, ‘Those

guys, they’re still out there. Many of them are probably in here right now. But

no one’s celebrating them, and they’re not the role models that my granddad

was.’ “

Rowe graduated

from Towson University in Maryland,

so, he says, “It’s a strange thing for me, because I did the college thing. I

find myself in a weird spot, but I like it, because it allows me to be a fish

out of water.”

After the

speech, he was talking to Grainger CEO James T. Ryan and learned 18007_IMG_7955_m that not only

did the company face the usual economic pressures but that the pool of skilled

workers on which they and their customers depended was shrinking, with fewer

new workers and trade-school students.

“So he’s

talking,” Rowe says, “saying that it seems pretty obvious that hard work needs

a PR campaign, and that’s essentially what I said. He said, ‘That’s what I want

this company to do. I want Grainger to take a position in that exact area.’ “

If the company

did that itself, it would seem self-serving, so Rowe had an idea.

“I said, ‘Isn’t

there some neutral place, some third-party place, where somebody is championing

this cause?’ He just looked at me and said, ‘I’m the CEO of an $8 billion

company; why do you think I’m standing backstage talking to you? No one’s doing

this. No one cares.’

“And I said, ‘I

think I care. And I’ll spend some money, and I’ll start a site.’ “

The result is www.mikeroweWORKS.com, which

Rowe envisions as a public forum and resource center for those seeking

skilled-labor jobs or the training to get one.

“Even though

the project may be ‘shovel-ready,’ ” Rowe says, “the larger question is, ‘Is

the shovel operator shovel-ready?’ Is he ready? Does he feel good about it?

“Or is it going

to become an opportunity that he avails himself of because he has no other

choice?”

And like “Dirty

Jobs,” which gets its ideas from its viewers, Rowe’s new venture needs you.

“I built the

framework,” he says, “and I’m happy to blow the trumpet and make the calls, but

I need help. I’m too busy to do this by myself, so I need corporate help, and I

need you guys to think that fundamentally this idea is sound.

“The feedback

has been great, and so we just keep fumbling forward.”