Jonhamm_290 Maybe you can tell us what the “Mad Men” waterlogged ad campaign is all about.

Jon Hamm visited “Late Night With Jimmy Fallon” Wednesday night to share tease all the things he could say about the upcoming season. He did, however, share a bit about the photo shoot that created the “Mad Men” ad depicting his character Don Draper flooded with water.

“The water is a metaphor,” said Hamm,  just before they played a really cool time-lapse clip of the photo shoot.

Check it out around the 3:36 mark:

The third season of “Mad Men” premieres on AMC on Sunday, Aug. 16.

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