Holy sponsors.

We've heard of clever marketing. But this may take the cake.

Vitaminwater, an official sponsor of "New Moon" — which premieres Nov. 16 — has released a commercial tied to the "Twilight Saga" theme.  

"Some thirsts can never be quenched. Luckily, yours can."


More "Twilight" news:

Kristen Stewart gets graphic about romance with Robert Pattinson!

Robert Pattinson gives up the goods on Kristen Stewart. Ya think?

Robert Pattinson is no attention-seeker. Yeah, we got that.

"Twilight" back in theaters day before "New Moon" premiere! 

Rachelle Lefevre to attend "New Moon" premiere. Awkward?

Is Bryce Dallas Howard meant to be 'Twilight' vamp Victoria?

Catherine Hardwicke says Bryce was her first choice!

Summit's response to Rachelle Lefevre's statement

Rachelle Lefevre is shocked and saddened to be replaced in "Eclipse"

Bryce Dallas Howard to be the new Victoria in "Eclipse"

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