While representatives for both DISH Network and DIRECTV tell Zap2it that it is too early to tell if the threat of losing all FOX-owned and -operated stations come Jan. 1 has caused a sudden influx of new subscribers to their services, that doesn’t mean they aren’t prepared.
DISH began running television ads on Monday (Dec. 28) targeting customers in affected markets looking, supplementing with door hangings and print ads.
Part of DISH’s plan is to provide next-day installation for subscribers wishing to switch.
“The next-day installations will vary per market while capacity allows,” a spokesman tells Zap2it. “We’re ramping up our installers in designated markets and urging people to call early to schedule their install so that we can accommodate everyone leaving no one with interrupted service.“
“customers can always upgrade to DIRECTV, but as of right now we are not actively marketing the dispute as we don’t want to be used in the negotiation, and it’s too early to tell how this will all shake out.”
Time Warner did not respond to requests for comment.
Photo credit: DISH Network, DIRECTV