If you’re in New York on Friday, Dec. 4 and see a white rabbit wearing a business suit, don’t panic. It’s just Syfy’s promotion for original movie “Alice,” premiering Sunday, Dec. 6 at 9 pm ET.
Via the Syfy official release, “During the morning commute, 50 White Rabbits hunt across the city for Alice and the Hatter, handing out Alice playing cards displaying their faces containing the text, ‘Have you seen this pair?'”
“At 12:30PM, White Rabbits converge on Union Square, where they will meet Alice — along with performing a choreographed “step” dance routine.”
We cannot wait to see video of 50 White Rabbits, Alice and the Mad Hatter dancing in Union Square. “Alice” is a four-hour movie event split over Dec. 6 and Dec. 7 and featuring Kathy Bates as the Red Queen. This promotion is certainly innovative and sure to garner plenty of attention.
Your move, Tim Burton.