From the Los Angeles Times’ Company Town.
America’s not done with “Avatar.”
Coming off a phenomenal holiday period that saw the 3-D blockbuster sell more than $350 million of tickets in the U.S. and Canada over just 17 days, “Avatar” experienced the smallest decline of any picture in wide release this weekend, signaling that “must-see” buzz and repeat business will keep driving it well into the winter.
Among new movies, the vampire flick “Daybreakers” got off to a solid start while “Leap Year” and “Youth in Revolt” were unimpressive.
The James Cameron-directed “Avatar” grossed $48.5 million from Friday through Sunday, according to an estimate from distributor 20th Century Fox, down 29% from last weekend. That’s a relatively small decline on any weekend and particularly impressive given that this past Friday was a much slower moviegoing day than the previous one, which was a holiday.
Its gross is by far the biggest ever for a film on its fourth weekend and rivals the previous record holder, $28.7 million for Cameron’s “Titanic,” even accounting for 12 years of ticket price inflation.
“Daybreakers” opened with $15 million, while the Amy Adams-starring vehicle “Leap Year” took in $9 million.
More details at LA Times’ Company Town.
Photo credit: Twentieth Century Fox