CBS has renewed its contract for “Undercover Boss.”
The network has ordered a second cycle of its hit new reality series for the 2010-2011 season.
“Undercover Boss” follows the wacky, real-life adventures of a company bigwig who employs nefarious disguises (shaving!) to go undercover and work amongst his/her people in the company. Eyes are opened, hearts swell and often, a few lives are changed.
Previous episodes featured bosses from Hooters, 7-11 and White Castle taking the challenge.
The renewal comes as no surprise, considering the show’s high ratings. “Undercover Boss” debuted in the coveted post-Super Bowl spot to impressive numbers: 38.6 million viewers, making it the biggest post-Super Bowl show since “Survivor: The Australian Outback” premiered to 45 million-plus people in 2001.
Since then, it’s maintained a healthy audience, averaging 18.74 million viewers.
“We are thrilled with the overwhelming response to the series and how audiences seem to connect to it on several levels,” says Jennifer Bresnan, Senior Vice President, CBS Alternative Programming. “The wish fulfillment of seeing the top boss perform jobs of the rank and file is universal, and the employees’ stories discovered at each company are often relatable and inspirational.”
We were skeptical at first, but this is one of our favorite programs.
Anyone else happy the show will be back? What other companies should be featured?