Tiger Woods’ return to being a spokesman for Nike didn’t involve any actual speaking on his part.
Instead, the golfer stared somberly at the camera as a voice from the past spoke in voiceover.
“Tiger, I am more prone to be inquisitive, to promote discussion,” says the voice belonging to Earl Woods, Tiger’s father who died in 2006 of a heart attack. “I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?”
]]>Does the sober tone of the ad hit the right note? Or is it a sermon that doesn’t ring true considering Tiger’s situation?
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