Betty White makes everybody smile, and TV Land is her latest victim.
The octogenarian’s new sitcom “Hot in Cleveland” made network history with its premiere Wednesday night (June 16).
The show drew the most viewers and highest ratings for TV Land ever, an average of 4.75 million total viewers. Just to put this into context, ABC Family’s premiere of “Pretty Little Liars” drew a decent, but not stellar 2.5 million viewers.(Yes, it’s an odd comparison, but it does star four ladies, it’s summer programming and it’s on cable.)
The debut of “Cleveland” also boasts a 1.9 rating and 2 million viewers among TV Land’s adult 24-54 demo, and even stronger rating among women 25-54 with a 2.4.
[UPDATE:] Viewers couldn’t get enough of Betty White apparently because the encore presentation following immediately after the premiere still drew 2.4 million total viewers, and among adults 25-54, 1.2 million viewers and a 1.1 rating. Among women 25-54, “Cleveland” attracted a 1.4 rating and 727,000 viewers.
White stars as the sassy caretaker of a rental home in Cleveland that houses three best friends from L.A. — has-been soap star Victoria Chase (Wendie Malick), celebrity eyebrow stylist Joy Scroggs (Jane Leeves) and novelist Melanie Moretti (Valerie Bertinelli) — who decide to stay in Cleveland when their plane en route to Paris makes an emergency landing.
Did you watch? Were you hot for “Cleveland”?
Photo credit: TV Land