Are the Jonas Brothers getting too old for the biz? Research at the Disney Channel, uncovered by The Daily Beast, says that Nick, Joe, and Kevin are taking a hit in album sales and ratings for their Disney show, “JONAS.”
“I think it’s something of a changing of the guard in terms of a teen
pop crush,” said Billboard editor Ann Donahue. “Justin Bieber is definitely the next new thing
and is overshadowing the Jonas Brothers.” The Disney research says that 8 and 9 year old girls still love the Jonas Brothers, but 9 and 10 year old girls are embarrassed to talk about them.
]]>Usher (and Twitter) behind him, the JoBros have the Disney marketing machine on their side. When the newly revamped version of their show – now called “JONAS LA” hits screens on June 20, Disney execs hope that the Jonas Brothers will become cool again. Hmm. Don’t hold your breath, Mickey Mouse. “The Jonas Brothers aren’t ‘in’ as much anymore,” one young girl told Disney. Another said, “I became less of a fan when ‘Twilight’ came out, and now I’m more into Taylor Lautner.” If Disney fans are looking for “Twilight”-style romance, they’re not going to get it with “JONAS LA.” The Disney Channel — which caters to 6-14 year olds — allows only one kiss per season, so don’t expect Joe, Nick, or Kevin to steam up your TV screens any time soon. Follow Zap2it and @cadlymack on Twitter and Zap2it on Facebook for the latest TV, movie and celebrity news. Photo Credit: Getty Images