Ashton Kutcher did what would have landed you or me or anyone else in jail on Tuesday (June 1).
He shot video and live-streamed the first 13 minutes of his new action-packed rom-com, “Killers,” from his seat inside the star-studded premiere.
He had actually announced his evil social media marketing plan on, where else, his Twitter account: “June 1 I’m going live 2 the web & Pirating the 1st 10 min of Killers from the premiere.”
]]>Ustream, as part of Lionsgate’s uber-hip marketing that makes use of Kutcher’s massive Twitter fan base (we’re talking 5 mlllion followers) . Will it work? Will seeing the first 13 minutes of “Killers” make anyone want to pay to see the rest? Well, you do get to see a lovely part of old Nice, a village on the French Riviera, a helicopter blowing up, Ashton looking buff in a bathing suit, Tom Selleck and Catherine O’Hara bickering (they later literally steal the movie) and Katherine Heigl trying to act all sophisticated and euro-cool. But the best part of the movie is the last half when … well, we don’t want to spoil it for you. Suffice to say there are some very funny moments back in the U.S. And no, we don’t know why Ashton was holding a sign that read “Real Men Don’t Buy Girls” last night, but apparently it’s a project that one of his Twitter followers is working on. Maybe another live stream? Follow Zap2it on Twitter and Zap2it on Facebook for the latest celebrity news and buzz. Photo credit: Getty Images