Are you getting sick of seeing a new “True Blood” poster or billboard or iPhone app or minisode popping up everywhere you look? We didn’t think so. If you’re like us, you’re loving HBO’s extensive viral marketing campaign for the hit show. It makes the wait that much easier.
In a new twist, HBO’s latest marketing ploy is a tongue-in-cheek apology for HBO’s marketing ploys.
Yes, you read that right. In the official promotional video released June 10, Brian Fisher, “a junior marketing associate here in the marketing department of Home Box Office,” explains that they may have tried to “make too much of a splash in showbiz.”
Don’t miss the hilarious video. That “Pools of True Blood” thing could’ve been kind of cool, actually, but we’ll pass on the exploding greeting cards and the First Annual Coffin River Race, which had dire results.
“You never think when you step into a coffin that it’ll be the last place you lay,” Fisher says remorsefully. “But usually wood is more buoyant.”
Photo Credit: HBO