TV Guide reports that the network’s decision to renew the scripted series for another 12 episodes comes on the heels of a jump in ratings — a jump that happened after an endorsement tweet from Bieber.
The tweet in question, from July 19, came in at a near-capacity 135 characters: “Just met the guys who created that new show on @MTV “The Hard Times of #RJBerger” — good dudes. Show’s on tonight at 10pm. Funny stuff.”
That night ratings were up 9 percent. And a week after that, they were up an additional 14 percent from the episode before Bieber took to Twitter.
Co-creator and executive producer David Katzenberg seems grateful for any role Bieber had in their renewal. “‘Hard Times’ is a word-of-mouth show and kids are not in school right now where they would be talking about it,” he tells TV Guide. “That’s a problem for us, but Bieber’s fans are insanely loyal and I think it’s rubbing off on our show.”
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