alec baldwin Alec Baldwin gives Internet early Christmas present, shills cakes for regional supermarket

We’re holding out hope that this will eventually reveal itself to be a viral teaser for a holiday episode of “30 Rock,” but, for the moment, it appears that Alec Baldwin is the new spokesman for Wegmans supermarkets.

]]>Consumerist (via Vulture) points out that this isn’t entirely random. Baldwin revealed his mother’s love for Wegmans to David Letterman last year. The adds were shot in the same Syracuse-area store she frequents, and we believe that’s her in the end of the second video:


We appreciate the emphasis on the deal here, but a $6 cup of coffee, Alec? Where exactly in New York are you finding those?