Celebrities have been endorsing products for years, whether it’s embarrassing foreign ads that find their way onto YouTube or legitimate product shilling to the masses.
Attaching a star’s likeness to a company or product can be risky for both parties, or warrant huge payoff. Check out our picks for the best (and worst) celeb endorsements of 2010.
Kevin Bacon plays his own
creepiest biggest fan in the wildly popular Logitech Revue with Google TV ad. If you love this ad as much as we do, you may be in luck. The actor tells EW there’s plenty more where that came from, saying “What’s on the air is really just a tiny taste of what we shot.”
After joking to David Letterman about his mother’s affinity for Wegmans, Alec Baldwin also appeared in two ads for the North-eastern grocery chain. The ad below features his mom Carol, and was shot in her local Syracuse store. Not that we’re biased or anything, but Wegmans is pretty much the greatest grocery store ever.
No doubt that 2010 was Betty White‘s year, kicking it off with arguably one of the best ads from Superbowl XLIV. Snickers brought us one more hilarious commercial this year from the same campaign, this time featuring Aretha Franklin and Liza Minnelli. We feel obligated to post both, because they’re just that good.
We just really like the concept of this Call of Duty: Black Ops ad. They way it mixes average joes with celebrities caught us off guard the first time we saw it — and we like that Kobe Bryant and Jimmy Kimmel are basically saying “Hey, we’re gamers too.”
We love Julia Stiles showing off her goofy side with a little self deprecating humor for Stoli Vodka. The ad campaign begs the question, “Would you have a drink with you?” and also features a (less funny) spot with Hugh Hefner.
The latest campaign promoting Wonderful Pistachios is a pop-culture fanatic’s dream. From Snooki to Levi Johnston, Wee-Man and everyone in-between, we can’t get enough of this campaign. Except for Rod Blagojevich. We could do without him.
Though there’s no Charmin ads featuring Jane Lynch‘s face, the “Glee” actress was on hand to help the toilet paper giant crown a “King or Queen of the Throne” on Wednesday (Dec. 29) in New York City. Come again? That’s right, Lynch officiated a competition featuring Toilet Tissue Trivia and a series of physical competitions including Charmin stacking, tossing and mummifying. Well, if we didn’t already know she had a sense of humor we certainly do now.
2010 did not bode well for Tiger Woods‘ or LeBron James‘ public images. Nike’s response? Throw them in a commercial! The shoe giant released two separate ads that don’t promote a product, but rather show the unpopular athletes struggling with the decisions they’ve made in the past year. The results are awkward and confusing.
The Candie’s Foundation blessed us with a gem of a PSA this year featuring “Dancing with the Stars” Bristol Palin and Mike “The Situation” Sorrentino. There’s not much we can say about this hilarity, the ad speaks for itself. For real.
Though we hate including Justin Bieber in any worst-of list, his Proactiv ad is inexcusable. Out of all the endorsement deals we’re sure he could have had, WHY did he pick a mail-order zit zapper to make his advertising debut? Other
terrible notable Proactiv endorsers include Avril Lavigne and Katy Perry.
Speaking of embarrassing products to associate yourself with, we don’t know which Latisse commercial is worse. Brooke Shields and Claire Danes are equally awkward in these ads for the eyelash growing serum.
In anticipation of 2011, we leave you with what may be the worst celebrity-product pairing we’ve ever seen. Drumroll please … As 2010 comes to a close, Tom Brady has signed on to be the face of Uggs for men. First of all, why are they making Uggs for men? Don’t most men hate them on girls anyway? Secondly, we know Gisele is behind this insanity. First the long hair and now man-Uggs? We suspect she is on a mission to destroy her husband’s masculinity thereby ending all female attention directed towards him. Mission: Almost accomplished.