LivingSocial.com may be a great way to find daily deals, but we’re #annoyed with their latest marketing strategy.
On Wed. (Jan. 19) we started noticing a few celebrity tweets with the hash tag “#ad” on the end of them which advertised for the social buying company. We’re no strangers to the concept of sponsored tweets, but the problem here for us is that each tweet is exactly the same!
Upon a quick search, we found that Kendra Wilkinson, Chris Brown, Holly Madison, Lauren Conrad, all four of the elder Kardashian siblings and many more had carbon copy tweets.
At least they could pay these people to switch it up a little bit — like Paris Hilton.
Hilton’s Twitter page also updated at that same time, but with a slight variance in message: “Check out these cool 1-day deals at LivingSocial – http://jol.ly/04TI RT if you love a great deal. #ad.”
We fully embrace social media and modern companies’ willingness to use it to their advantage in marketing campaigns, but this has pushed us into full backlash mode. No, we do not appreciate our home pages being cluttered with the same post several times over within a single minute.
And as for you, celebrities, there may be a few “UnFollow” clicks in our future. Depending on how mad we still are 10 minutes from now.
Despite what a wonderful of a company LivingSocial may be, its very existence is now tainted in our minds and we will throw our full support behind its No. 1 competitor, Groupon. Until they undoubtedly do something else to irritate us, that is.
For now, we are #NotPleased.