OWN did especially well in its expected demographic, women 25-54. The network placed third among ad-supported cable networks in the demo, coming in behind ESPN and USA, respectively.
So what shows have the early audience’s interest? “Season 25: Oprah Behind the Scenes,” a series documenting the final season of “The Oprah Winfrey Show,” brought in 1.3 million viewers — seemingly proving that the familiar Winfrey is still the biggest draw.
Replacing the now defunct Discover Health, approximately 67 percent of U.S. homes — and 80 percent with cable — now have OWN.