Gwyneth Paltrow, who seems to have styled herself as some kind of blond, Stella McCartney-wearing James Franco — a Jill of all trades, including but not limited to acting, singing, cooking, parenting, trend-setting, “Glee”-ing and GOOP-ing — may be on the cusp of expanding her brand in a big way. The New York Post reports that Paltrow is in talks with Hearst Publishing to start her own food magazine.
We should note that a representative for Hearst Publishing denies any knowledge of the company’s involvement with Paltrow, but it wouldn’t be all that shocking since Gwynnie is set to release her first cookbook, “My Father’s Daughter,” this month. She’s also co-hosted a PBS special about Spanish cuisine with celebrity chef Mario Batali and demonstrated tons of recipes via her insouciant online newsletter, GOOP.
“Beyond her occasionally appearing on our magazine covers, we don’t have any other projects in the works with Gwyneth Paltrow,” said a Hearst company spokeswoman.
But if there turns out to be something to the rumor, it wouldn’t be Hearst’s first attempt at a celeb-branded lifestyle mag. The publisher helped Oprah launch “O,” now the company’s second most profitable title behind Cosmopolitan.
And, hey, there is definitely a market for a magazine that would tout the benefits of regular cleanses, Chinese medicine and give some much needed attention to Paltrow’s personal trainer, Tracy Anderson.
Paltrow is also set to start work on an album, her first — a set of country diddies.
[Update: As of Thursday, March 31, Huffington Post is reporting that a Hearst rep reached out to say the company has no plans to launch a magazine with Paltrow.]