Previously: Crazy. Crazy. Crazy. Niki was a quitter. Which leaves us with the guys bickering about their task last week. Because, even though they won, they all think it went pretty horribly with Busey in charge. Mark McGrath interviews that their win was a miracle, and had nothing to do with Busey. John Rich asks the guys to pretend they’re all having fun and laughing when the women come in. Star tells the guys how classy Niki was for leaving (you say “classy,” I say “quitter”), and it takes Busey twenty minutes to figure out what “classy” means. The women can’t believe they lost to Busey & Co. Star says their morale is low, but they’re going to regroup and win. Because this isn’t fun, this is business. “Money, money, money…” Extended version, now with even more Busey choppers.
Busey gets to present $40,000 ($20K from Trump, $20K from Camping World) to his charity, Center for Head Injury Services. He wants to give back to them, since they saved his life. Next, the teams line up before Trump, the Trumplets, and Greg and Mike of a company called ACN. Busey tells Trump that this win with Backbone is equal to his Oscar win and his Golden Globe win (as if those are equal?). Their task is to create a thirty-second commercial showcasing ACN’s new videophone and then to present the commercial to 450 of ACN’s independent representatives, who will judge them on creativity/originality, brand messaging, and incorporating the videophone. Trump repeats this very clear message in case the teams didn’t understand it. Don and Ivanka will be his eyes and ears, so now he wants to know who will be project managers: Nene steps up for ASAP because “When I make my mind up to do something, I just do it”; and Lil Jon steps up for Backbone, since he’s been in commercials and directed many videos. Trump makes Nene and Lil Jon shake hands, and she gives him a kiss on the cheek. Meat Loaf says he saw Nene on TV and was afraid to meet her. Trump tells them that ACN will contribute $20,000 on top of the $20,000 Trump will give to the winner’s charity. And, so we at home have something to look forward to, he reminds us that someone will be fired. Yay!
ASAP war room. ACN’s videophone is already sitting there looking giant and clunky. Is it just me, or were you imagining an iPhone-style cell phone? Well, that’s not this. Dionne has the idea to use her celebrity in the commercial. She’ll be in the recording studio and her engineer will be somewhere else watching her on the videophone. Nene loves it, so does everyone else. Done! Backbone’s meeting with the ACN executives to figure out what they should do. Lil Jon asks them what their demographic is, but they tell him not to get hung up on details. He thinks they’re a little conservative, though. Then Jose asks them if they can go beyond this planet to communicating with aliens. Alien music plays as the guys look baffled, and then tell him they won’t be the judges; their 450 leaders will. Then the execs meet with ASAP, who notices their use of the word “emotion” over and over again. After the executives leave, the ladies realize they have to change the concept to make it something about an emotional connection. They all agree. So … not done.