Making an “ABC sucks” joke would just be too easy, right?
The company has decided to pull all their ads from the network in protest of the soaps’ cancellations, Deadline reports. Hoover has also decided to start a campaign to save the two shows. The company’s marketing VP Brian Kirkendall posted a letter on their Facebook page, which reads:
“I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.
In fact, we will discontinue our advertising with ABC this Friday,
4/22. We’re making every attempt to pull our spots from these programs
Because we feel that’s not enough, we also want to help get your
voice heard with ABC. So, we’ve set up a special email address,
SaveTheSoaps@Hoover.com, to help pull together the mass emotional
outpouring of support for our beloved ABC soaps and get it to our
contacts at ABC. Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC.
We’re 150% committed to doing what matters most to you – so if
there’s anything else we can do to help or you have any ideas, please
email this address, and we will respond to you personally.
Thank you for standing up for what matters to you! We need more of that in this world.”
What do you think of Hoover’s decision to pull their ads from ABC?