Horror elements may be a bit of a stretch when it comes to selling laundry detergent, but that’s what makes this Woolite ad so memorable.
]]>“Halloween” and “House of 1,000 Corpses” director Rob Zombie for their latest ad campaign titled “The Torturer.” In the 30-second spot below, we witness a terrifying baddie as he horrifically simulates the stretching, shrinking and fading of clothes that is caused by some heavy-duty detergents. The commercial can currently be found on the Woolite Facebook page, but will begin running in movie theaters during the July 4th weekend. There is also a slightly milder version of the same ad, which will air on television beginning in mid-July. Watch below. What do you think of this out-of-the-box advertising?