The UK’s Advertising Standards Agency is cracking down on the airbrush! Recently, ads for foundation makeup featuring Julia Roberts and Christy Turlington were banned, because the agency says the excessive digital alterations mislead the viewers.
“Excessive airbrushing and digital
manipulation techniques have become the norm, but both Christy
Turlington and Julia Roberts are naturally beautiful women who don’t
need retouching to look great,” said Jo Swinson, the democrat who fought the ads.
The companies defended their ads, Reuters reports. Lancome says that the Julia Roberts photo was meant to be “aspirational,” while Maybelline pointed out that Turlington’s crows’ feet and laugh lines were still visible after retouching.
L’Oreal faced similar complaints with a mascara ad featuring Penelope Cruz, and they were forced to ad a disclaimer that stated that Cruz was wearing false eyelashes in the photo.
Weigh in, Zappers. Should makeup companies use unretouched photos to remain true to their product’s effectiveness, or should we assume that everyone is aware that the ads have been retouched? Drop us a line in the comments below.