Ah, the end of summer, one of the silly seasons in movie-release schedules. A time when barbarians, pint-sized secret agents and vampires roam the cinematic landscape — and neither of them can get enough moviegoers in theaters to push them to the top of the box office.
None of the weekend’s new releases — “Conan the Barbarian,” the fourth “Spy Kids” movie, “Fright Night” and “One Day” — managed to unseat last weekend’s leaders, “The Help” and “Rise of the Planet of the Apes,” in Friday’s (Aug. 19) box office.
“The Help” looks like it will emerge the weekend’s leader, having earned an estimated $5.8 million on Friday. It’s been doing consistently solid business since its Aug. 10 opening, thanks in part to strong word of mouth from moviegoers.
“Rise of the Planet of the Apes,” which is in its third week of release, snagged the No. 2 spot Friday with $4.65 million.
“Spy Kids: All the Time in the World” was the best of the new releases, earning an estimated $4 million in its opening day. “Conan” mustered up only $3.7 million, and “Fright Night” came in at just over $3 million. The modest figures come despite the fact that all three movies are playing in 3-D — which means higher ticket prices — at many theaters.
Finally, “One Day,” which is playing in about 1,500 fewer theaters than the other three newcomers, earned $1.9 million on Friday.