Lady Gaga not being Lady Gaga, a tribute to Amy Winehouse and a parade of stars combined to give the 2011 Video Music Awards the largest audience in the history of MTV.
The awards drew 12.4 million viewers Sunday night (Aug. 28), a jump of about a million viewers over last year and the largest audience ever to tune into the channel. The show also brought in 8.5 million viewers in the channel’s core 12-34 demographic, also an MTV record.
The VMAs will also likely be the week’s most-watched telecast on either broadcast or cable.
The 2002 VMAs held the previous record for MTV, clocking 11.95 million viewers.