Excuse us. That’s THE Online Network, with the capitals letting you know it’s not just any online network.
The two canceled ABC soaps will debut on TOLN in January, right after “One Life to Live” ends its broadcast run. Network founders Rich Frank and Jeff Kwatinetz of Prospect Park, the production company that made the online deal, say their coal is eventually to give viewers “a full programming selection of first-run, long form content on an anytime, anywhere basis.”
“We are creating TOLN to conveniently deliver fans of quality television long form programming anytime and anywhere,” Kwatinetz and Frank say in the announcement of the network’s launch. “With broadband availability in 70 percent of U.S. households and the proliferation of Internet-enabled televisions, DVRs and wireless devices, ultimately we believe that online distribution provides the best platform to access 30- and 60-minute entertainment content. The viewer response to the shows we have licensed has been tremendous, and we have much more in development to appeal to a broad audience base.”
For now, the network’s site is just a placeholder page that asks for your e-mail address. Deals with cast members from the two soaps are still in flux. “One Life to Live” stars Erika Slezak, Michael Easton, Ted King, Kassie DePaiva and Sean Ringgold have all agreed to make the move to the web. Only two “AMC” actors, Cameron Mathison and Lindsey Hartley, have signed up so far.