Dakota Fanning recently became new face of Marc Jacobs’ perfume “Oh Lola!” – but those ads won’t be seen in England anymore. The Advertising Standards Authorit has banned the Lola ads in Britain, reports the BBC. The ASA says the ads could be seen as sexualizing a child.
The ads, seen above and below here, show Dakota in a flesh-colored dress with a lace overlay holding oversized bottles of the perfume, one resting on her lap region. The ASA says Fanning, 17, appears younger than 16 years of age in the photos.
The ASAs ruling reads, “We noted that the model was holding up the perfume bottle which rested
in her lap between her legs and we considered that its position was
sexually provocative. We understood the model was 17 years old but we
considered she looked under the age of 16. We considered that the
length of her dress, her leg and position of the perfume bottle drew
attention to her sexuality.”
Perfume maker Coty UK says it has not received any complaints about the advertisement, nor does it think the pictures suggest Dakota is under the age of 16.
Dakota told WWD, back when asked to do the campaign, “Every time one of Marc’s fragrances comes out I run to the store to buy it. The moment I was asked to be a part of the Oh, Lola campaign, I was so humbled and said ‘yes’ immediately.”
What do you think, Pop2it readers? Also – hearing Dakota Fanning’s age always surprises us. Doesn’t it seem as though she should be, like, 35 by now?