For the first time ever some major retailers — including Target, Macy’s, Best Buy and Kohl’s — plan to open at midnight on Thanksgiving in the hopes of snagging shoppers looking to get a head start on their Black Friday holiday shopping.
Black Friday, the day after Thanksgiving, is traditionally the biggest shopping day of the year — stores open early and offer discounts to lure consumers looking to find holiday season bargains.
But, as the New York Times reports, a relatively stagnant retail market is spurring stores to try different tactics — including the early Black Friday start. Wal-Mart is going a step further, opening its doors at 10 p.m. on Thanksgiving Day; a time usually reserved for food comas and second slices of pumpkin pie.
The plan, however, isn’t a run-away hit with die-hard Black Friday shoppers. As the Times reports, many say the key to cashing in on holiday discounts is arriving early, which means lining up hours before the stores open their doors. Now, with a midnight start, consumers say they’ll have to plan to stake out their spots in line much earlier — possibly when they’d normally be eating turkey.
Some retailers, like J.C. Penney’s are holding the line and refusing to start Black Friday any earlier than usual. Penney’s will open, as per usual on Black Friday, at 4 a.m. ET. One Florida Target employee has even started a petition urging the big box store to push back its opening to 5 a.m. the day after Thanksgiving.
What do you think? Will an early start on Black Friday help retailers, consumers or both?