Gwen Stefani‘s new Harajuku Mini line for children hit Target on Sunday (Nov. 13). You know in the back of her mind she’s been wondering if it’s going to be a massive sell-out success like Missoni back in September.
As of 9 a.m. PT on Sunday morning the Target website was still up and running so some lessons have been learned.
The Harajuku Mini section of the site features a virtual paperdoll that can be dressed up in a variety of the line’s tops, bottoms and dresses. There’s something for kids ranging from 6 months to 16 years and the price points are all an affordable $3.999 to $29.99. Or at least they’re affordable until they sell out and show up on eBay.
“I’ve always been inspired by the cool children’s clothing in Japan, but it was always so hard for me to find it here,” says fashion plate Stefani, mother of two herself. “Now all the moms can get their hands on it!”