In response to that removal, Wegmans Food Markets pulled their ads starring Alec Baldwin and his mother, after some customers complained. But now it turns out there are more Alec supporters than critics, as an outcry started to bring the ads back.
Wegmans says in a statement, “We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints. We have decided to run the commercials again, effective immediately. Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails, and phone calls we have received.”
In the below interview from April 2011, Baldwin talks about filming the Wegmans ad with his mom.