“The Martha Stewart Show” is headed for the TV graveyard.
Hallmark Channel has decided to cancel the underperforming daytime show, which is in its second season on the cable network. High production costs and low ratings — “Martha” averages only about 225,000 viewers — made the show a liability, the New York Post reports.
Original episodes will continue airing through April, and Stewart and Co. are planning a “lavish” finale for the series, the Post says. Repeats will air through the summer.
The future of Hallmark’s other Stewart-produced daytime series, including one starring chef Emeril Lagasse, is up in the air at the moment.
“The Martha Stewart Show” ran in syndication for five seasons before Hallmark snapped it up, with considerable hype, for the 2010-11 season. A massive eight-hour block of Stewart-produced and -branded daytime programming launched in fall 2010, but it pulled in meager ratings and was scaled back to five hours just a month after its debut.
A Stewart spokesperson tells the Post, “We love working with the Hallmark Channel and are talking to them about daytime programming in the future as well.”