Volkswagen almost always gets a touchdown with their Super Bowl commercials, but we had our doubts as to whether they’d be able to top last year’s adorable commercial with the little Darth Vader kid who used “the force” to start his dad’s car (okay, with a little help from the keys).
This year’s ad featured a dog who was too fat to chase down the new VW bug… so he decided to get to work, lifting weights, climbing stairs, and running on the treadmill until he could admire his new, svelte figure… and go car-chasing as much as he wants.
But that’s not all. Perhaps the powers-that-be in the ad department understood that the Vader kid could not be forgotten, because it was then revealed that the dog commercial was an ad-within-an-ad. Vader rises again!
Watch the ad below. Feel like buying a VW yet?