Giants? Patriots? Eli Manning and Tom Brady? Yeah, they’re
on our TVs Sunday, but for a sizable portion of the audience watching
Super Bowl XLVI, the commercials are just as big a draw as the game.
ponied up as much as $3.5 million per 30-second spot on NBC’s broadcast
of the game, which will likely draw about 100 million viewers. Did they
get their money’s worth? Check back throughout the game for Zap2it‘s running commentary on the worst ads of Super Bowl Sunday.
Bud Light Platinum does not shimmer
For a company that prides itself on the cleverest of clever ads (too many to name), Bud Light Platinum had a perfect platform to launch its new product, just after the opening drive of the Super Bowl. But they laid an egg with a commercial that makes the beer with a higher alcohol content look like a science experiment.
Audi: Vampires? Original
First off, it’s stupid that vampires are bursting into dust at the visage of an Audi. Secondly, a vampires-centric commercial? What is this, 2008? This would’ve been cutting edge the last time these two teams matched up, perhaps.
GoDaddy: We officially don’t care anymore
It’s been, what, like nine or 10 years since GoDaddy started using models and sex to sell its domain registry serivce? That means about eight or nine years of diminishing returns. Zzzzzzz.
TaxACT: Free to pee
Last year’s Darth Vader VW commercial proved that adorable children almost always win us over when it comes to ads. This year’s TaxACT ad proved why we used the word “almost.” Yeah, the kid was adorable. But really? Urinating in the pool was the best you could come up with? We don’t want you people doing our taxes.
E*Trade has relied on their talking baby with attitude problems for a few years now to promote their online brokerage. And now the firm is using him to shill for their financial consultants. Given how shaky the economy is these days, we think we’d rather hear this sales pitch from someone who can read.— David Eckstein
Fiat: No, we’ll probably forget
We get that the Abarth is a higher-performance version of the Fiat 500, and we’re sure it’s quite zippy, as teeny-tiny cars go. But here’s the thing — it still looks like a Fiat, not a super hot, foam-stealing model. So, yeah, we’re not sure we’ll always remember this one.
Toyota: Reinvent the script for this one
We have a feeling this ad will be one that lots of people remember — for the poop-free baby time machines or rain that makes you skinny — but just about no one remembers what product it was selling. In which case, whoops, Toyota Camry.
The aired version of Jerry Seinfeld’s ad for the new Acura NSX actually wasn’t bad. But its impact was lessened considerably by having already seen the longer, less tightly edited version online. You’re supposed to release the director’s cut after the original comes out, guys.