Tupac Shakur is getting a partner in creepy, CGI’d
crime music-making: the company that created a lifelike hologram of the late rapper so he could “perform” alongside Snoop Dogg and Dr. Dre at Coachella announced that it is creating a similar hologram of Elvis Presley.
Digital Domain Media Group says it has teamed up with Core Media Group (which owns Elvis’ brand) to “jointly produce a series of ‘virtual’ Elvis likenesses for a range of entertainment projects,” according to Billboard.
It won’t only be used in concert — virtual Elvis could be used for film, TV and other mediums. Future concert dates will be announced soon.
“His lifelong fans will be thrilled all over again, and new audiences will discover the electric experience of Elvis the performer,” says Jack Soden, president and CEO of Elvis Presley Enterprises. “The high level of quality entertainment that both Core Media Group and Digital Domain deliver gives us great confidence that these projects will help continue the growth of Elvis’ rich legacy all over the world.”
Hologram Elvis (albeit a much lower budget one) has already appeared in pop culture — Celine Dion dueted with a much less lifelike hologram on “American Idol” in 2007.