CBS understands your pain, East Coast TV fans — the fact that its Sunday night programming like “The Good Wife” and “The Mentalist” constantly get pushed back due to professional football games running over is really annoying. That’s why they’re developing a text messaging system to inform viewers about how long their shows will be delayed.
“We’re developing new SMS texting technology to make sure that our audience knows the show is going to be delayed,” CBS entertainment president Nina Tassler tells reporters at the 2012 Television Critics Association summer press tour.
While the NFL brings big ratings to the network, which Tassler says she’s happy about, she knows it can be annoying to fans. That’s why between texting, online notifications, Facebook updates and more, CBS is trying to get the word out.
“We’ll do everything possible to make sure the audience knows the show will be on later because of it,” she says.