january jones gwyneth paltrow emmys 2012 2012 Emmys red carpet: January Jones goes Goth    Gwyneth Paltrow style

As Betty Draper on “Mad Men,” we’re used to seeing January Jones in retro fashion.

But on the 2012 Emmys red carpet, she took us back to a moment in time no one wants to revisit: Gwyneth Paltrow‘s Gothic horror show at the 2002 Oscars.

Like Gwynnie, Jones overdosed on eyeliner more fitting for a Marilyn Manson concert than a Hollywood awards show. And her boyish slick-backed hair only draws more attention to those raccoon eyes.

The main difference between the two blond beauties’ decades-apart homage to angsty teen girls is that Jones’ Zac Posen isn’t sheer above the waist.

What do you think of January’s look? Funereal or fab?