voice s3 premiere ratings TV ratings: 'The Voice' opens lower but still rules Monday, 'New Normal' does OKFast National ratings for Monday, Sept. 10, 2012

The Season 3 premiere of “The Voice” gave NBC a ratings win Monday, but its numbers were down from both of its previous debuts. A drop from the huge post-Super Bowl premiere in February was expected, but its adults 18-49 rating was lower than the first-season premiere too.

“The New Normal” pulled in so-so numbers for its series premiere following “The Voice,” but it also bled more than 45 percent of its lead-in. Elsewhere, the finales of “Hell’s Kitchen” and “Masterchef” on FOX and “Bachelor Pad” on ABC were on par with their ratings last week.

NBC led the night by a sizable margin, drawing 10 million viewers and a 6.2 rating/10 share in households. FOX (6.3 million, 3.7/6) came in second. CBS averaged 4.8 million viewers and a 3.1/5, though its numbers may change since live coverage of the U.S. Open men’s final ate up an hour-plus of primetime. ABC (4.4 million, 3.2/5) came in fourth, and The CW (613,000, 0.4/1) was well off the pace.

NBC’s 3.4 rating in the 18-49 demographic beat FOX’s 2.5 for the top spot. CBS posted a 1.4 to take third, followed by ABC, 1.1, and The CW, 0.3.

]]>8 p.m.

NBC: “The Voice” season premiere (11 million viewers, 6.8/11 households)
FOX: “Hell’s Kitchen” season finale (6.2 million, 3.7/6)
CBS: U.S. Open men’s final (5.4 million, 3.4/5)
ABC: “Bachelor Pad” season finale (4.4 million, 3.2/5)
The CW: “The L.A. Complex” (679,000, 0.5/1)

18-49 leader: “The Voice” (3.6)

9 p.m.

NBC: “The Voice” season premiere (13 million, 7.8/12)
FOX: “Masterchef” season finale (6.4 million, 3.7/6)
CBS: U.S. Open/”How I Met Your Mother” rerun/”CBS Fall Preview” special (4.8 million, 3.1/5)
ABC: “Bachelor Pad” season finale (4.6 million, 3.4/5)
The CW: “America’s Next Top Model” rerun (548,000, 0.4/1)

18-49 leader: “The Voice” (4.6)

10 p.m.

NBC: “The New Normal” series premiere (6.9 million, 4.6/7)/”Go On” rerun (5 million, 3.3/6)
ABC: “Castle” rerun (4.2 million, 3.0/5)
CBS: “CBS Fall Preview”/”2 Broke Girls” rerun/”Mike & Molly” rerun (4.2 million, 2.9/5)

18-49 leader: “The New Normal” (2.5)

Ratings
information includes live and same-day DVR viewing. All numbers are
preliminary and subject to change. Source: The Nielsen Company.

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