Old Navy is helping customers celebrate Christmas with the Griswolds once again.
The company is releasing a batch of holiday-themed TV spots that will feature Chevy Chase (hot off the news he’s leaving “Community”), Juliette Lewis, Beverly D’Angelo and the rest of the cast from “National Lampoon’s Christmas Vacation.” Old Navy already has “Star Trek” star George Takai appearing in its Black Friday ads, and the Griswold family is the next step in its holiday campaign.
“We have a strategy this season to be doing it all the way, larger than life. Gifts all the way; Cheer all the way,” Michelle Wlazlo, global senior VP-adult merchandising and licensing and interim chief marketer tells Ad Age. “When we thought about how we would bring Christmas to our audience with the next round of celebrities, there’s no family that’s more all the way than the Griswolds.”
The first TV spot released will show Chase reprising his role as Clark Griswold as he tries to flip the switch on the Griswold family’s Christmas lights — a reenactment of this famous scene. This news comes not long after Entertainment Weekly reunited the “Vacation” cast for the magazine’s reunion specials back in October.