Oscar producers think they may have figured out how to draw younger viewers to its telecast in 2013 — replace the trophy-carrying models with college students.
“Family Guy” creator and Oscar host Seth MacFarlane made a surprise appearance in an undergraduate film and television class at UCLA on Wednesday (Nov. 28) to announce a contest to do just that. Sponsored by the Academy of Motion Picture Arts and Sciences and mtvU, the contest will allow winning college students to appear on the Feb. 24 Oscar telecast.
To enter, students have to submit videos on the academy’s Facebook page describing how they will contribute to the future of film. At least six students will be chosen to tote trophies out on stage during the Feb. 24 awards ceremony.
“In re-imagining what we want the Oscar show to be, we wanted everyone appearing on that stage to feel a deep commitment to film and its legacy, and most importantly, its future,” says Oscar telecast producers Craig Zadan and Neil Meron in a statement. “That was the impetus in creating this special honor for young film students who will inspire a new generation to create the films that will be honored in the future.”