Justin Timberlake‘s music comeback appears to be a very well orchestrated and highly calculated production, but he’d like you to believe it’s just sort of falling together.
JT caused the Internet to nearly implode when he posted a mysterious YouTube video to Twitter with the words, “I’m ready,” accompanied by an unexplained countdown on his official website. OMG you guys, Justin is back in the studio? Nope, he’s already done in the studio and about to drop an album.
The countdown marked the date Timberlake would release “Suit & Tie,” (featuring none other than Jay-Z), marking his first single off “The 20/20 Experience,” the long-awaited follow-up to his 2006 album, “Future Sex/Love Sounds.” Then came word David Fincher (of “The Social network” fame) would direct the “Suit & Tie” video — news that was followed by a teaser for the video, which was succeeded by a holdover lyric video. Exhausted yet? Just wait.
Timberlake made his live concert comeback on Super Bowl weekend in New Orleans, with a little Britney Spears drama tossed in for good measure, and this weekend music fans will gather ’round the flat screens to see JT rock the Grammy stage.
Now today comes the “whoops, I accidentally leaked some big news” moment, when Justin calls in to Ryan Seacrest‘s morning radio show. “Not to give too much away, because you know I like surprising the fans,” Timberlake says, referring to the teaser video that ignited the hype machine, “but that little piece of footage is from a documentary we started working on throughout the making of the album, which started last June.” (Well before his wedding to Jessica Biel — you know, the one she kept telling everyone she didn’t really have time to plan.)
So, along with a new marriage, a comeback album, and a rumored world tour, the world will be graced with a Justin Timberlake documentary. Seriously, could this machine be any more well-oiled? JT tells Ryan, the “I’m Ready” video “was more a little excerpt from [the doc], which I kinda thought about afterwards. Like, oh, people don’t know about the documentary. This seems a little weird.” Uh huh, totally.
Speaking to Seacrest, Timberlake also paints his days-away Grammy performance as an afterthought. “I’m still in the process of figuring all of it out,” he says. “That was kind of a whirlwind; we got a phone call, got confirmed … I’m like ‘oh wait, I should put something together.’ So I’m the process of doing something right now.”
So there you have it, folks. Now that everyone will be scrambling for more info on this top secret project, we’re guessing the next announcement will involve some fan-baiting news about who’s helming the film. We’ll also be watching this last minute, slapped-together-on-a-shoe-string Grammy performance that will inevitably present yet another newsworthy music moment.
Any predictions for how JT will oh-so-spontaneously wow us on Grammy night? It’s at least a safe bet he’ll be wearing a “Suit & Tie.”