The consumer’s voice is the loudest, sometimes. Maker’s Mark, a company known for their bourbon, is proof of that. The company announced on February 9, they planned to cut the alcohol content of their bourbon from 45 percent (90 proof) to 42 percent (84 proof), due to problems meeting demand, according to Forbes.
Fans of the brand were outraged, and let the company know. Now Maker’s Mark is answering them. The company posted an apology on their Facebook page, announcing the reversal of the decision to lower the alcohol content. “You spoke. We listened. And we’re sincerely sorry we let you down,” the statement reads, “So effective immediately, we are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning.”
Maker’s Mark has been a family business since it was founded in 1958. The current CEO, Rob Samuels, is the grandson of founder Bill Samuels Sr. He took over the company after his dad, Bill Samuels Jr., retired in 2011.