urx unit loader NBC falls to fifth place for sweeps for the first time ever
nbc logo falls to fifth place NBC falls to fifth place for sweeps for the first time everAfter winning its first November sweeps period in nine years on the back of “Sunday Night Football,” “The Voice” and “Revolution,” NBC has taken a tumble for the next round of sweeps ratings.

For the first time in sweeps history, the network is projected to finish fifth in the adults 18-49 demographic, reports Deadline.

For the sweep period of Jan. 31 through Feb. 19, NBC has averaged a 1.2 rating among adults 18-49, which is below the fourth-place Univision number of 1.5. This marks the first time the Spanish-language network has beaten NBC and the first time it has come in fourth in an in-season sweep period.

CBS is the big winner in the 18-49 demo at 4.9, riding high on its Super Bowl broadcast. FOX is second at a 2.0 rating and ABC is third at a 1.7.

NBC’s woes can be attributed to both its lack of current sports programming, which is always a ratings booster, and the low numbers being earned by new shows “1600 Penn” and “Do No Harm,” which premiered to the lowest ratings ever for an in-season scripted series premiere. It was canceled after two episodes. Returning show “Smash” has also not seen even average ratings.

NBC should see a turnaround when “The Voice” and “Revolution” return, but for now, it looks like fifth place for the Peacock in February sweeps.