No wind, no rain, no snow will keep the United States Postal Service from delivering your mail. Now the USPS is launching a clothing line with Wahconah Group, Inc. called “Rain Heat & Snow” to help the government institution stay afloat.
The Postal Service won’t have to pay the Cleveland-based Wahconah to create the line of accessories and clothing, though it will get a percentage of the sales. A men’s Rain Heat & Snow line is slated to be released in department and specialty stores starting in spring 2014, with a women’s line coming after.
“This agreement will put the Postal Service on the cutting edge of functional fashion,” Postal Service Corporate Licensing Manager Steven Mills says in a statement. “The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics.”
Wahconah’s CEO Isaac Crawford adds, “The products will build on the rich American history of this iconic brand, creating specialized apparel for consumers, at affordable prices, delivering something new and exciting that retailers can offer their customers.”
This announcement comes not long after Postmaster General Patrick Donahoe revealed USPS is losing $25 million every day. The Post Office said in its FY 2013 report that it had a net loss of $1.3 billion for the three months ended Dec. 31, CNNMoney reports.