Joseph Gordon-Levitt is bringing his open-source production company HitRecord to television.
Gordon-Levitt will host and produce a variety show called “HitRecord on TV” on Pivot, a newly announced cable network targeting young adults that will launch in the summer. The goal is to bring the collaborative spirit that exits online at HitRecord to TV viewers.
The variety show will feature short films, live performances, animation and other bits developed and produced by the HitRecord community (participants share in any profits the company makes from using their work). “This is not a joke, this is not a marketing gimmick — this is an invitation,” Gordon-Levitt says in a video introducing the show (which you can watch at the top of the post).
“I’m so excited to get to work with you, and I think we’re going to make a really great show,” he says.
Pivot, owned by Participant Media (“Lincoln,” “The Help”) is set to debut Aug. 1 on DirecTV and other providers. It will also offer a broadband-only subscription to the channel for people who don’t use cable or satellite TV that includes a live stream of the channel and on-demand offerings.