The Kardashian sisters can add “tanning” to the list of industries they are a part of. Kim Kardashian, Kourtney Kardashian and Khloe Kardashian have unveiled their latest venture, a self-tanning line called Kardashians Sun Kissed.
According to Women’s Wear Daily, the Kardashian girls teamed with New Sunshine LLC to create a five-item sunless tanning system that’s due out in April. The items — Body Exfoliator, Color Maximizer, Instant Sunless Lotion, Instant Sunless Spray and Tan Extender with Bronzers — range in price from $12.99 to $19.99. They are an Ulta exclusive.
“I think tanning has really been a way of life for all of us, living in California,” Kim tells WWD. “Especially, more recently, the need for sunless tan. When I travel, the one thing that makes me feel alive whether or not I have makeup on is a tan, especially in my face. When you travel, you can’t just go lay out. I do like regular tanning because I have psoriasis, and the tanning beds are particularly good for that. Every time I put sunless tan before, it wouldn’t be even — so we wanted a system that was really easy but yet is a full system.”
Kourtney adds, “[We] came up with something that is still good for your skin and healthy for you; everything is paraben- and sulfate-free. We love beauty and fashion, but making sure we’re taking care of our bodies is crucial to us.”