James Middleton can’t have his cake and eat it, too — at least, not without help from his family.
The Telegraph reports that Kate Middleton‘s brother James has turned to his family for a bailout of over $25,000 for debt that his company, Nice Group London Ltd., has incurred. Middleton set up the company two years ago to sell his personalized Nice Cakes.
A member of the Middleton family reportedly paid the debt off so that James does not have to shut down his business.
“It is not uncommon for start-up companies to make a loss in the early stages of development and it is not something I am concerned about right now. On the contrary I am very excited as after running a pilot over 2012, Nice Cakes will be officially launching later this year with a brand new website and range of products which I am very excited about,” Middleton tells the Telegraph.
Nice Cakes is Middleton’s second business. His first business, The Cake Kit Company, was started in 2007. And he’s not the only Middleton in the entertaining business. Parents Carole and Michael own a successful party-planning company, Party Pieces, and sister Pippa has written a party-planning book.