“Mad Men” always plays it coy when it comes to promotion and AMC’s latest Season 6 trailer is no exception. It’s simply a montage of moments from Season 5 reminding us of key characters — Peggy! Joan! Pete! Roger! Betty! — intercut with various superlatives critics have used to describe the show.

There’s not a single frame, or even a telling hint, about what’s ahead in Season 6. Just a few images and a premiere date to get viewers excited.

If you’re hungry for more, check out the equally vague promo images from Season 6 or read the slightly more illuminating information Jon Hamm dropped about what’s ahead.