Kid Rock wants to make sure that everyone can enjoy his concerts if they want to. That’s why he’s decided to launch his “$20 Best Night Ever” summer tour, which offers low ticket prices and is doing its best to make sure scalpers can’t monopolize ticket sales.
“Everyone knows the economy is still hurting people across the country, but I didn’t want that to be a reason why everyone couldn’t get out and enjoy themselves on a summer night,” Kid Rock said in a press release. “So we’re going to throw the biggest and best party ever, with prices across the board that are reasonable and transparent. No hidden fees, no gimmicks.”
He continued, “We’re not sparing any expense on this tour, we’re going over the top as always, but that doesn’t mean we’re going to ask the fans to pay more. If this works we’re going to play to packed houses of fans who appreciate what we’re doing. If it doesn’t, might be a long summer. But someone has to go out there and fight these high prices and change things up, and I’m lucky enough that I can afford to take a pay cut. $20. Best night ever.”
The $20 tickets are being sold at Walmart and Live Nation. In addition to the cheaper ticket prices, Kid Rock has announced that beer will only cost $4 and that all designated drivers get free coffee. The tour is slated to begin in Bristow, Va. on June 28 and will end in Tampa, Fla. on Sept. 15.