Apparently, Diet Coke is an essential part of Taylor Swift‘s songwriting process. In her new ad, she’s seen musing over the lyrics to “22,” as fans sing along elsewhere. The ad, titled “Music that Moves” is Taylor’s first commercial as the “Brand Ambassador.”
“Taylor Swift makes music that moves. It has the power to speak to us,
and through us, sometimes before we even know what’s happening,” says Diet Coke in a statement.
“I wanted to share some news with you, because we’re actually going
to be making it official with one of the great loves of my life – Diet
Coke,” Taylor said when she announced the new deal. “I wanted to tell you guys first. We’ve been in conversations about
this partnership that’s going to include so many fun things having to
do with the tour, having to do with Diet Coke in general – behind the
scenes for a commercial shoot. I really can’t wait to begin all this and
I think it’s going to be an extraordinary ride. I just wanted to tell
you guys first because you guys have been so amazing – thank you for
everything and I’ll talk to you soon.”
We hate to pit awesome ladies against each other… but Beyonce’s Pepsi ad definitely wins the cola campaign battle.